Find Nuru Massage & Body Rub Providers in NYC

Nuru massage is a sensual, full-body massage technique that originated in Kawasaki, Japan. The word “nuru” means “slippery” in Japanese — and for good reason. The technique uses a special gel made from Nori seaweed to create an ultra-smooth, skin-to-skin experience unlike any other massage style.

During a nuru session, the therapist applies warm nuru gel generously over both bodies and uses their entire body — not just their hands — to massage the client. The result is an intensely intimate and deeply relaxing experience. The gel itself is colorless, odorless, and water-based, leaving the skin feeling soft and moisturized.

What sets nuru apart from other massage styles is the level of body contact. Rather than targeting specific muscle groups, the therapist glides and presses their body against the client's, creating continuous warmth and closeness. Sessions typically take place on a special waterproof mattress on the floor.

If you're heading to a session after work in Midtown, the 42nd Street shuttle from Grand Central drops you within a 5-minute walk of most providers between 5th and 8th Avenues. Street parking is tough during weekday evenings — take the subway or grab a Citi Bike if you're coming from the East Side.